campaigns
SELECTED WORK
SingTel Red Rewards
Rewards are better in good company.
THE BRIEF
The idea, in its own words.
Rewards are bigger when they are red! SingTel revamped their rewards program with bigger rewards for existing users. We added a social element where you can ask for and give your reward points to your friends, or group together to win even bigger rewards.
In the collection
Rewards are better in good company.
THE ARTWORK
Worth a closer look.
Original proportions preserved.