campaigns
SELECTED WORK
SGRawr 2023 National Day Campaign
A nation finding its voice. And its flow.
THE BRIEF
The idea, in its own words.
The final music video! Co-created by Singaporeans! The SGRAWR campaign is an activation for Singaporeans to compose lines in a pre-composed rap, expressing their creativity and crafting a shared identity of what is uniquely Singapore. This campaign received over 1000 entries!
In the collection
A nation finding its voice. And its flow.
THE ARTWORK
Worth a closer look.
Original proportions preserved.