KFC - Hatch the Golden Egg

THE BRIEF

The idea, in its own words.

For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017.

In the collection

Good things come to those who hatch.