campaigns
SELECTED WORK
Centre for Fathering Branding Campaign 2024
Growing into the role, one playtime at a time.
THE BRIEF
The idea, in its own words.
There’s a first time for everything, and that includes being a father. As children learn to navigate the world, dads have to adapt and relish the joys of fatherhood one step at a time. The road ahead may seem daunting, but Centre for Fathering is here to help dads embrace play as an integral part of the bonding process in their parenting journey.
In the collection
Growing into the role, one playtime at a time.
THE ARTWORK
Worth a closer look.
Original proportions preserved.