.portfolio
Some of my favourite projects.
BMW - Are You a Real Driver
Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards. Click on the thumbnail above to view the case study
Osim ULove Interactive Video
We brought a static video to life with this interactive ad unit which lets users engage with the content. Adding interactivity and contextual information, we increased conversions and traffic to the website. Click on the thumbnail above to view the ad.
Temasek Foundation - #VaccinateSG
This campaign targets the elderly in Singapore, to communicate that vaccination protects yourself as well as your loved ones and friends, especially those who cannot be vaccinated for medical or other reasons. Click on the thumbnail above to watch the series of 4 videos in 4 languages
IMDA - Smart Nation Campaign
Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click on the thumbnail above to view the website.
KFC - Hatch the Golden Egg
For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click on the thumbnail above to view the case study
The Creative Circle Awards
We created a custom HTML website for an annual award show in Singapore, The concept that year was the return of the award show after its 1 year absence due to an alien abduction. Click on the thumbnail above to view the website.
