We brought a static video to life with this interactive ad unit which lets users engage with the content. Adding interactivity and contextual information, we increased conversions and traffic to the website. Click on the thumbnail above to view the ad.
We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click on the thumbnail above to view the case study
Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click on the thumbnail above to view the website.
Explore the world of M1 and win prizes. One of my last Flash based ads which allowed for very 3D like animation on the M1 homepage. RIP Flash. Click on the thumbnail above to view the ad. (Flash)
The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and on-ground engagements for the public to join, where they could earn prizes for themselves and the participants.
There’s a first time for everything, and that includes being a father. As children learn to navigate the world, dads have to adapt and relish the joys of fatherhood one step at a time. The road ahead may seem daunting, but Centre for Fathering is here to help dads embrace play as an integral part of the bonding process in their parenting journey. Click on the thumbnail above to view the TVC!
