SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV. Click on the thumbnail above to view the cinema policy video
The final music video! Co-created by Singaporeans! The SGRAWR campaign is an activation for Singaporeans to compose lines in a pre-composed rap, expressing their creativity and crafting a shared identity of what is uniquely Singapore. This campaign received over 1000 entries! Click on the thumbnail above to view the final music video!
Movement, an all-styles dance competition by TODAY! Competitors will get a once-in-a-lifetime chance to take to the stage and perform their magic to an international panel of world-class dancers and choreographers like Lyle Beniga (USA), Joel Gallarde (Australia), Yuko Nakamura (Japan), G Haksu (Korea) and Ken Swift (USA). Click on the thumbnail above to view the dance entries video!
Rewards are bigger when they are red! SingTel revamped their rewards program with bigger rewards for existing users. We added a social element where you can ask for and give your reward points to your friends, or group together to win even bigger rewards.
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
There’s a first time for everything, and that includes being a father. As children learn to navigate the world, dads have to adapt and relish the joys of fatherhood one step at a time. The road ahead may seem daunting, but Centre for Fathering is here to help dads embrace play as an integral part of the bonding process in their parenting journey. Click on the thumbnail above to view the TVC!
