A branded content website for Singtel which tells the story of the evolution of technology connecting us from the early days of communications to today's internet and mobile world. Click on the thumbnail above to view the website.
There’s a first time for everything, and that includes being a father. As children learn to navigate the world, dads have to adapt and relish the joys of fatherhood one step at a time. The road ahead may seem daunting, but Centre for Fathering is here to help dads embrace play as an integral part of the bonding process in their parenting journey. Click on the thumbnail above to view the TVC!
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
We created a fun and intuitive 3D Interactive projection campaign which shows the future of technology in real time communication and data visualisation. The projection has user generated content projected live onto the facade of Vivocity, together with works from the best of Singapore illustrators. Click on the thumbnail above to view the projection video
Utilising data and engaging creatives, I created market-first, virtual and augmented reality ads, content rich magazine style ads, and other bespoke one-off custom units. The ability to engage and target specific audiences allows for higher conversions and engagement levels. Click on the thumbnail above to view some samples!
This campaign targets the elderly in Singapore, to communicate that vaccination protects yourself as well as your loved ones and friends, especially those who cannot be vaccinated for medical or other reasons. Click on the thumbnail above to watch the series of 4 videos in 4 languages
