.portfolio
Some of my favourite projects.
BMW - Are You a Real Driver
Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards. Click on the thumbnail above to view the case study
Centre for Fathering Branding Campaign 2024
There’s a first time for everything, and that includes being a father. As children learn to navigate the world, dads have to adapt and relish the joys of fatherhood one step at a time. The road ahead may seem daunting, but Centre for Fathering is here to help dads embrace play as an integral part of the bonding process in their parenting journey. Click on the thumbnail above to view the TVC!
Triumph GSS Interactive Catalog
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
SingTel Android Nation BPL
As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click on the thumbnail above to view the TVC
UDDERLY Musical Mammary Game
How do you engage with the fans of an ice cream brand and bring out the humor, fun and just plain awesomeness of the brand? With a game of course! 🙂 This is a mammary game where users need to remember and repeat the sequence of the moving udders! Winners received vouchers and other prizes. Click on the thumbnail above to view the gameplay video.
HP Touch the Future Projection
We created a fun and intuitive 3D Interactive projection campaign which shows the future of technology in real time communication and data visualisation. The projection has user generated content projected live onto the facade of Vivocity, together with works from the best of Singapore illustrators. Click on the thumbnail above to view the projection video
