Utilising data and engaging creatives, I created market-first, virtual and augmented reality ads, content rich magazine style ads, and other bespoke one-off custom units. The ability to engage and target specific audiences allows for higher conversions and engagement levels. Click on the thumbnail above to view some samples!
Fatherhood isn't a solo mission. From chaotic diaper changes to finding support from colleagues, see how one new dad navigates his most challenging—and rewarding—role yet. A message on the importance of community and support for fathers everywhere. Brought to you by the Centre For Fathering.
We created a fun and intuitive 3D Interactive projection campaign which shows the future of technology in real time communication and data visualisation. The projection has user generated content projected live onto the facade of Vivocity, together with works from the best of Singapore illustrators. Click on the thumbnail above to view the projection video
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click on the thumbnail above to view the case study
We brought a static video to life with this interactive ad unit which lets users engage with the content. Adding interactivity and contextual information, we increased conversions and traffic to the website. Click on the thumbnail above to view the ad.
