More than a website.
A world to step into.
The Heineken website needed a home for the brand’s history, music, events and promotions. The concept put the bottle at the heart of it all.
HEINEKEN SINGAPOREBRAND WEBSITE / 3D ANIMATION
A whole world.
Inside a bottle.
Unbottling a whole world of the brand.
Watch it come to life ↓THE ORIGINAL WEBSITE IN MOTIONOPEN FILM ↗
THE THINKING
It starts
with an
icon.
More than a website.
The bottle becomes
the beginning.
The original experience used 3D animation and Flash to create a site that was both entertaining and informative. Its different sections emerged from the bottle, keeping the brand’s identity at the centre of the interaction.
A brand with
plenty inside.
History, music, events and promotions, connected by one familiar shape. A little curiosity opens up the rest.
Give it another look ↑A CLOSER LOOK
Every detail.
Bottled up.
The original artwork, from the collection.
KEEP THAT CURIOSITY GOING
Back to theplayground. ↗