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BMW Real Driver

Garnier Roll With It

The day in a life of a blogger was the story we told with this campaign. The website featured video clips as we followed Shylara around for the day and how Garnier Roll With It helped her to look her best.

Besides the website, popular bloggers in Singapore, as well as forums and social networking helped to get the word out on this product. Garnier Roll With It sold out locally within a couple of weeks.

Responsibilities

Concept
Art Direction
Execution

Awards

Finalist at the 2009 Effie Awards

> Click here to view case study video

 
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