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BMW Real Driver

Fibresure Hi Fibre Anything

Part of an integrated viral campaign for P&G in Australia to change consumer mindset about the product, the website complimented a full viral campaign of videos, TVCs, blogs and online activation. Using only user driven traffic, the site was very well recieved in Australia and the asia pacific region.


Art Direction


Gold at the Digital Media Awards 2009
Silver at Asia Interactive Awards 2010

> Click here to view case study video

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